Branded short featuring 65-year-old world champion pole dancer, Greta Pontarelli. Part of AARP’s digital series, Age Disruptors.
AARP is launching a new campaign that challenges and confronts America’s assumptions about aging called Disrupt Aging. As part of the campaign, Blue Giant was tasked with creating a series profiling people who have defied the stereotypes and overcome the assumptions about getting older.
One of the first “Age Disruptors” in the series is Greta Pontarelli. Greta discovered pole dancing at the age of 59 in response to a shoulder injury that had limited her normal exercise routine. She fell in love with the emerging sport and went on to win multiple pole dancing world championships.
